January 4, 2019
When Adam Goldberg, founding father of Santa Monica-based studio Trüf Artistic isn’t crafting work for a consumer, the designer likes to interact his creativity with an ongoing sequence of minimal illustrations titled FAÜNA. The items mix black and pink shapes and linework to type stylized variations of animals and bugs, such because the one-eyed spider above or polka-dotted fish beneath.
Though Goldberg is instantly impressed by artists reminiscent of Joan Miro, Alexander Calder, and Wassily Kandinsky, he’s additionally influenced by the consumer work he has accomplished over time. “The simplicity, geometry, and composure that we attempt to obtain with our branding work rubs off on the art work,” he defined to Adobe Create Journal. “I believe extra when it comes to composition and stability extra now than I ever have — and that’s due to the branding work.” You possibly can see extra of Goldberg’s company work on Trüf Artistic’s web site and Behance.