Dan Jaffe is the Founder and CEO of LawLytics. His mission is to assist attorneys take management of their advertising, providing a platform designed to generate content material and drive new enterprise and engagement with none coding expertise or design expertise required.
Tune in to this week’s Evolve the Legislation Podcast as Dan and Host Ian Connett (@QuantumJurist) break down authorized advertising. Dan shares his skilled perspective on all the pieces from “vainness metrics” and the effectiveness of utilizing social media, to his tips about learn how to generate compelling content material to drive new enterprise to your agency. Dan additionally reveals a very powerful information factors to trace for efficient legislation agency advertising.
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- Taking management of your advertising. Why it’s nonetheless largely a black field.
- How LawLytics works. Enhancing shopper consumption, monitoring and cross-marketing for legislation corporations.
- Dan’s entrepreneurial journey in authorized tech.
- What attorneys usually miss in the case of advertising.
- Tapping into an legal professional’s capacity to speak to enhance advertising effectiveness.
- Crucial information factors to trace for efficient authorized advertising.
- On avoiding “vainness metrics.”
- The largest drivers of engagement (trace: high quality over amount).
- Dan’s skilled ideas for producing high quality content material.
- On if there’s such a factor as “an excessive amount of content material.”
- The effectiveness of social media in driving new enterprise and bettering status.
- Classes from Google Plus.
- On Fb’s usefulness for attorneys.
- Why the way forward for legislation agency advertising appears just like the previous.
- Dan’s favourite LawLytics success story.
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